As seen in Luxury Lifestyle
Launching into over 210 Sephora’s and 30 Macy’s doors across 44 states in 2011, eshu is poised to reinvent the way American men approach skincare.
Designed and made entirely in Australia, where the driest continent on earth takes its toll on men’s skin, eshu is influenced by the country’s historic, no nonsense attitude to life, one that resonates now more than ever in our globally connected and often highly pressured urban lives. This uniquely Australian perspective is what eshu’s all about.
eshu offers the modern man effortless skin care products that are simple and effective, without complicated explanations or difficult regimes to follow.
eshu ingredients perspective
Helping men endure any climate, mild or harsh, without skin damage, all eshu products have the unique, fresh scent of Australian eucalyptus, citrus and mint. This clean and subtle scent quickly refreshes then gently fades so as to never interfere with any other fragrance of choice.
eshu uses the healing, soothing and protective properties of proven, indigenous active botanical ingredients that have been used for thousands of years for their therapeutic properties, including:
Kakadu Plum – found only in the furthest regions of Australia, Kakadu plum has been used for thousands of years as a potent ant-oxidant to combat UV induced skin damage. With the highest known concentration of Vitamin C in the world, Kakadu plum helps promote collagen production and it is believed to have the potential to thicken the dermis.
Paperbark Oil – A native to Australia, Paperbark oil is a gentle antiseptic and member of the tea tree family. It is used extensively for healing cuts and infections because of its very high antibacterial and anti-fungal properties.
Australian Quandong Fruit – Quandong has a very high concentration of Vitamin C and is an antiseptic. It has long been used in Australia to protect and treat the skin.
Australian Blue Cypress – Indigenous Australians used the oil of the Blue Cypress to protect their skin from the harsh desert climate. Known for its powerful moisturizing properties and its ability to protect, relax and soothe he skin, Australian Blue Cypress is non-toxic, non-irritating and non-sensitizing. It is very gentle and therefore suitable for all skin-types.
Australian Tea Tree Oil – Australian tea tree oil has anti-septic, anti-bacterial, anti fungal, anti-inflammatory and anti-viral properties. Tea tree oil has been used as a traditional medicine for many years. It is a household remedy in many Australian homes and was spread throughout the world during WWII when it was an essential part of every Australian soldier’s kit.
eshu packaging perspective
Stylish yet functional packaging that ensures no product waste and reflects the contemporary nature of the eshu range. The unique patented design of eshu bottles allow them to be stored on their elbow as they become empty, ensuring users get the benefit of every last drop of product prior to throwing away the recyclable packaging, so it’s good for the environment!
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